Harrods - http://www.harrods.com
Preferred - People who have a lot of money and are in the higher social and economic classes who can actually afford to buy things from this shop. Groups A - B, probably aged 30 plus.
Oppositional - A lower social and economic class who cannot afford to buy things from Harrods. Groups - E, D and C
Negotiated - People who know they cannot afford things from Harrods, but enjoy browsing the website as they may have an interest, maybe teenagers doing a fashion course, as the website sells very high end clothes.
Apple - http://www.apple.com/uk/
Preferred - People who take an interest in technology , probably aged about 18-40.
Oppositional - Older people who may not be that interested in technology. Aged 40+
Negotiated -
No comments:
Post a Comment