Why do they do this?
Explain how they do this (audio/visual/technical codes)
What audience are they trying to appeal to?
My Mad Fat Diary
In the first few seconds of My Mad Fat Diary body image is being represented very clearly. We can see this through the popular people of the show being very petite, skinny girls, whereas the main character Rae, is not skinny like the popular girls and so because of this she is excluded from a lot of people at her college. They may have done this as this show is set in the late 90's when being bigger was seen as not pretty, unlike now when all shapes are considered fine.
This is done through a number of ways, such as the visual codes. For example when the popular girls are walking through the college they are being shot from below which helps portray them as their characters, popular, confident and beautiful due to their body shape. However
